Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to do so has no consequences. This only applies if no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit our website without providing any personal information.

Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR based on our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.

Contact
Person responsible
Contact us on request. The contact details of the person responsible for data processing can be found in our legal notice.
Proactive contact of the customer by e-mail
If you contact us by e-mail on your own initiative, we will collect your personal data (name, e-mail address,
message text) only to the extent provided by you. The purpose of data processing is to process and respond to
your contact request.
If the contact serves the implementation of pre-contractual measures (e.g. advice on purchase interest, preparation of an offer)
or a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) GDPR.
lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from
our overriding legitimate interest in processing and responding to your request. In this case, you have the right,
for reasons arising from your particular situation, at any time on the basis of Art. 6 para. 1 lit. f DSGVO based
to object to the processing of personal data concerning you.
We will only use your e-mail address to process your request. Your data will then be stored in compliance with legal
The data will be deleted after the retention period unless you have consented to further processing and use.
Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, e-mail address, message text) only in the scope specified by
scope made available to you. The data processing serves the purpose of establishing contact.
If the contact serves the implementation of pre-contractual measures (e.g. advice on purchase interest, preparation of an offer)
or a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) GDPR.
lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from
our overriding legitimate interest in processing and responding to your request. In this case, you have the right,
for reasons arising from your particular situation, at any time on the basis of Art. 6 para. 1 lit. f DSGVO based
to object to the processing of personal data concerning you.
We will only use your e-mail address to process your request. Your data will then be stored in compliance with legal
The data will be deleted after the retention period unless you have consented to further processing and use.

Customer account Orders
Customer account
When you open a customer account, we collect your personal data to the extent specified there. The
The purpose of data processing is to improve your shopping experience and simplify order processing. The processing
is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us
without affecting the lawfulness of processing based on consent before its withdrawal. Yours
Customer account will then be deleted.
Collection, processing and disclosure of personal data for orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order.
order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. One
Failure to do so means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit.
b GDPR and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have selected,
Payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal
Specifications. The scope of data transmission is limited to a minimum.
Advertising
Use of your personal data for the sending of postal advertising
We use your personal data (name, address) that we receive as part of the sale of a product or service
to send you postal advertising, unless you have objected to this use. The provision of these
data is required for the conclusion of the contract. Failure to do so means that no contract can be concluded.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR on the basis of our overriding legitimate interest in
Direct advertising. You can object to this use of your address data at any time by notifying us. The
Contact details for exercising your right to object can be found in the legal notice.
Use of the e-mail address for sending newsletters
We use your e-mail address exclusively for our own advertising purposes for sending newsletters, irrespective of the processing of the contract,
if you have expressly consented to this. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent.
You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
processing is affected. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by
Unsubscribe by sending us a message. Your e-mail address will then be removed from the mailing list.

Payment service provider
Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. You will find these
at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the
stored on a user’s computer system. When a user accesses a website, a cookie can be stored on the user’s operating system.
user are stored. This cookie contains a characteristic string of characters that uniquely identifies the browser.
when the website is called up again.
Cookies are stored on your computer. You therefore have full control over the use of cookies. Through the selection
technical settings in your Internet browser, you can be notified before cookies are set and
decide on acceptance individually and prevent the storage of cookies and transmission of the data they contain. Already
Stored cookies can be deleted at any time. However, we would like to point out that you may then not be able to use all
functions of this website to their full extent.
Under the links below you can find out how to manage cookies in the most important browsers (including
deactivate):
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies
Unless otherwise stated below in the data protection declaration, we only use these technically necessary
We use cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable
Our systems are able to recognize your browser even after a page change and to offer you services. Some functions of our
website cannot be offered without the use of cookies. For this, it is necessary that the browser is also
is recognized after a page change.
The use of cookies or comparable technologies is based on § 15 para. 3 P. 1 TMG. The processing of your
personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR on the basis of our overriding legitimate interest in the
To ensure the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right, for reasons arising from your particular situation, to object to this processing at any time.
to object to the processing of personal data concerning you.

Advertising tracking analysis

Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheatre Parkway, Mountain
View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, the following applies
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland
Limited is therefore the company affiliated with Google that is responsible for the processing of your data and compliance with the GDPR.
applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose
Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website in order to
to compile reports on website activity and to provide other services relating to website activity and internet usage.
to provide services to the website operator. The following information may be collected: IP address,
Date and time of the page view, click path, information about the browser you are using and the browser you are using
Device, pages visited, referrer URL (website from which you accessed our website), location data,
Purchasing activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
brought together.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels to analyze the use of the website.
website by you. The information generated about your use of this website is usually transmitted to a third party.
transferred to Google servers in the USA and stored there. No adequacy decision has been issued by the EU Commission for the USA.
available. Data is transferred on the basis of standard contractual clauses, among other things, as suitable guarantees for the protection of personal data.
personal data, available at: https://policies.google.com/privacy/frameworks. Both Google and state US authorities
have access to your data. Your data may be combined by Google with other data, such as your search history, your
personal accounts, your usage data from other devices and any other data that Google has about you
become.
IP anonymization is activated on this website. As a result, your IP address will be stored by Google within member states of the
European Union or in other signatory states to the Agreement on the European Economic Area. Only in
In exceptional cases, the full IP address is transmitted to a Google server in the USA and shortened there.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art.
6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a
GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
processing is affected.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at
https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.
Use of

Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and conversion tracking in this context
(visit action evaluation). Google Conversion Tracking is an analytics service provided by Google LLC (1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google
Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with the GDPR.
applicable data protection laws.
If you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer.
These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification.
Identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can
recognize that you have clicked on the ad and have been redirected to this page. Every Google Ads customer receives a different
Cookie. This means that there is no possibility that cookies can be tracked via the websites of Ads customers.
The information collected with the help of the conversion cookie is used to create conversion statistics. Here
we learn the total number of users who clicked on one of our ads and were redirected to a website with a conversion tracking tag.
were forwarded to the page provided. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA.
Data is transferred on the basis of standard contractual clauses, among other things, as suitable guarantees for the protection of personal data.
personal data, available at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art.
6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a
GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
processing is affected.
You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/

Plug-ins and miscellaneous

Use of the Google Tag Manager
We use the Google Tag Manager of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043,
USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland
Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore
the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
data protection laws.
This application is used to manage JavaScript tags and HTML tags that are used to implement tracking and
analysis tools are used. The data processing serves the purpose of the needs-based design and optimization of our website.
Website.
The Google Tag Manager itself neither stores cookies nor does it process personal data. It enables
however, triggering other tags that can collect and process personal data.
Further information on terms of use and data protection can be found here.
Use of social plug-ins by means of “Shariff”
We use social network plug-ins on our website. To ensure that you retain control over your data, we use the
privacy-safe “Shariff” buttons.
Without your express consent, no links to the servers of the social networks will be established and consequently no
Data transmitted.
“Shariff” is a development by the specialists at the computer magazine c’t. It enables more privacy on the Internet and replaces the usual
“Share” buttons of the social networks.

You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
When you click on the buttons, a pop-up window appears in which you can log in to the respective provider with your data.
Only after this active login by you will a direct connection to the social networks be established.
By logging in, you give your consent to the transfer of your data to the respective social media provider. Among other things
Both your IP address and the information about which of our pages you have visited are transmitted. If you are working with a
or more of your social network accounts, the information collected will also be linked to your corresponding profiles.
assigned. You can only prevent this assignment by logging out before visiting our website and before activating the
buttons to log out of your social media accounts. The social networks listed below are protected by the “Shariff” function
integrated.
Further information on the scope and purpose of the collection and use of the data and on your rights and freedoms in this regard can be found at
You can find options for protecting your privacy in the linked data protection notices of the providers.
Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA.
Data is transferred on the basis of standard contractual clauses, among other things, as suitable guarantees for the protection of personal data.
personal data, available at: https://www.facebook.com/legal/EU_data_transfer_addendum.
Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA.
Data is transferred on the basis of standard contractual clauses, among other things, as suitable guarantees for the protection of personal data.
personal data, available at:

https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-dataprotection/standard-contractual-clauses-scc_de

Use of social plug-ins by means of the “2-click solution”
We use social network plug-ins on our website by means of the “2-click solution”. Without your express consent
consent, no connections to the servers of the social networks are established and consequently no data is transmitted.
With the standard integration of plug-ins, when you access the pages of our website that contain such a plug-in, a
link is established between your computer and the servers of the social network provider and the plug-in is activated by
message to your browser is displayed on the page. Both your IP address and the information about which of our pages you have visited are stored.
you have visited are transmitted to the provider servers. This applies regardless of whether you are registered with the social network or not.
are logged in. Transmission also takes place for users who are not registered or not logged in. Are you also in the
social network Facebook, this information is assigned to your personal user account. When using the
plug-in functions (e.g. by pressing the button), this information is also assigned to your user account, which you can only do
by logging out before using the plug-in. To ensure that you retain control over your data, we have decided to
decided to deactivate the corresponding button for the time being. You can recognize this by the greyed-out button. Without your
explicit consent – in the form of activating the button – no link to the social network server is established.
and therefore no data is transmitted.
Only when you activate the button will the button become active (highlighted in color) and a direct connection to the servers of the
social network.
By activating it, you give your consent to the transfer of your data to the respective provider of the social network. Here
your IP address and the information about which of our pages you have visited are transmitted. If at the same time you
be linked to one or more of your social network accounts, the information collected will also be linked to your
assigned to the corresponding profiles. You can only prevent this assignment by logging out before visiting our website.
and log out of your user accounts with the social networks before activating the buttons.
The social networks listed below are integrated using the “2-click function”. Further information on the scope and purpose of the
The collection and use of data as well as your rights in this regard and options for protecting your privacy can be found in
the linked data protection notices of the providers.
Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA.
Data is transferred on the basis of standard contractual clauses, among other things, as suitable guarantees for the protection of personal data.
personal data, available at: https://www.facebook.com/legal/EU_data_transfer_addendum.
Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA):
http://instagram.com/legal/privacy/
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA.
Data is transferred on the basis of standard contractual clauses, among other things, as suitable guarantees for the protection of personal data.
personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de

Use of GoogleMaps
On our website, we use the function for embedding GoogleMaps maps from Google LLC (1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon
House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company associated with Google
affiliated company responsible for the processing of your data and compliance with applicable data protection laws.
is responsible.
The function enables the visual display of geographical information and interactive maps. In doing so, Google
data of visitors to the websites are also collected, processed and stored when the pages in which GoogleMaps maps are integrated are accessed.
used.
Your data may also be transferred to the USA. No adequacy decision has been issued by the EU Commission for the USA.
available. Data is transferred on the basis of standard contractual clauses, among other things, as suitable guarantees for the protection of personal data.
personal data, available at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies takes place on the basis of § 15 para. 3 P. 1 TMG. The processing of your
personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR on the basis of our overriding legitimate interest in the
needs-oriented and targeted design of the website. You have the right, for reasons arising from your particular
situation, you have the right to object to the processing of your personal data at any time.
Further information on the collection and use of data by Google can be found in Google’s privacy policy at
https://www.google.com/privacypolicy.html. You also have the option of changing your settings in the data protection center, so
that you can manage and protect your data processed by Google.

Use of YouTube
On our website, we use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow
Street, Dublin 4, Ireland; “YouTube”).YouTube is a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA);
“Google”) affiliated company.
The function displays videos stored on YouTube in an iFrame on the website. The option “Extended
Data protection mode” activated. This means that YouTube does not store any information about visitors to the website. Only when you
When you watch a video, information about it is transmitted to YouTube and stored there. Your data may be stored in
transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer is based on
Basis of standard contractual clauses as appropriate safeguards for the protection of personal data, available at:
https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies is based on § 15 para. 3 P. 1 TMG. The processing of your
personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR on the basis of our overriding legitimate interest in the
needs-oriented and targeted design of the website. You have the right, for reasons arising from your particular
situation, you have the right to object to the processing of your personal data at any time.
Further information on the collection and use of data by YouTube and Google, on your rights in this regard and
You can find ways to protect your privacy in YouTube’s privacy policy at https://www.youtube.com/t/privacy.

Data subject rights and storage duration
Duration of storage
Once the contract has been processed in full, the data will initially be stored for the duration of the warranty period, then, taking into account
legal, in particular tax and commercial law retention periods and then deleted after expiry of the period, provided that
you have not consented to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights in accordance with Art. 15 to 20 GDPR: Right to information, to
Rectification, erasure, restriction of processing, data portability.
In addition, according to Art. 21 para. 1 GDPR to object to the processing based on Art. 6 para. 1 f GDPR
and against processing for the purpose of direct marketing.
Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the
processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para.
1 lit. f GDPR, you have the right to object, on grounds relating to your particular situation, at any time to processing based on those provisions.
to object with effect for the future.
After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing.
demonstrate grounds for the processing which override your interests, rights and freedoms, or where the processing is necessary for the purposes of
assertion, exercise or defense of legal claims.
If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us.
contradict us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.
last update: 27.10.2020

Privacy policy
Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no other indication is made in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in ensuring trouble-free operation of our website and to improve our offer.

Contact
Feel free to contact us. The contact details of the data controller can be found in our imprint.
Initiative contact of the customer by e-mail If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of processing and answering your contact request.
If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) GDPR for reasons arising from your particular situation.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you.
If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 (1) lit. b GDPR.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) GDPR for reasons arising from your particular situation.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Customer account Orders
Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.
Collection, processing and disclosure of personal data when placing orders When placing an order, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and to process your requests. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. b GDPR and is necessary for the performance of a contract with you.
A transfer of your data takes place, for example, to the shipping companies and dropshipping providers selected by you, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.

Advertising
Use of your personal data for sending postal advertising We use your personal data (name, address), which we have received in the context of the sale of a product or service, to send you postal advertising, unless you have objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded.
The processing is based on Art. 6 (1) lit. f GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. The contact details for exercising the objection can be found in the imprint.
Use of the e-mail address for sending newsletters We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided that you have expressly consented to this. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Payment service
Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user calls up a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide on their acceptance individually, as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
Under the following links you can find out how to manage (including deactivate) the cookies in the most important browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.
The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

Advertising tracking analysis

Use of Google Analytics
On our website, we use the Google Analytics web analytics service provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and ensuring compliance with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In this context, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks. Both Google and governmental USB authorities have access to your data. Your data may be linked by Google to other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google may have about you.

IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.

For more information on terms of use and data privacy, please visit
https://www.google.de/intl/de/policies/ and https://policies.google.com/technologies/cookies?hl=de.

Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws. When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer.
These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked through Ads customers’ websites. The information obtained with the help of the conversion cookie is used for the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA.
The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable under: https://policies.google.com/privacy/frameworks.
The use of cookies or similar technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.
You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/

Plug-ins and other
Use of the Google Tag Manager
We use the Google Tag Manager of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of demand-oriented design and optimization of our website. The Google Tag Manager itself neither stores cookies nor does it process personal data. However, it enables the triggering of other tags that can collect and process personal data. More information on terms of use and data protection can be found here.

Use of social plug-ins using “Shariff”

We use plug-ins of social networks on our website. To keep you in control of your data, we use the privacy-safe “Shariff” buttons.
Without your explicit consent, no links are established to the servers of the social networks and consequently no data is transmitted.
“Shariff” is a development of the specialists of the computer magazine c’t. It enables more privacy on the net and replaces the usual “share” buttons of the social networks.
More information about the Shariff project can be found here: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
When you click on the buttons, a pop-up window appears in which you can log in to the respective provider with your data.
Only after this active login by you, a direct connection to the social networks is established.
By logging in, you give your consent to the transfer of your data to the respective social media provider. Among other things, your IP address and the information about which of our pages you have visited will be transmitted. If you are connected to one or more of your social network accounts at the same time, the collected information will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. Social networks named below are integrated by means of the “Shariff” function.
For more information on the scope and purpose of the collection and use of the data, as well as your rights in this regard and options for protecting your privacy, please refer to the linked privacy notices of the providers.Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA). https://www.facebook.com/policy.php
Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA.
The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://www.facebook.com/legal/EU_data_transfer_addendum.
Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388
Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA.
The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at:
https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-dataprotection/standard-contractual-clauses-scc_de

Use of social plug-ins by means of the “2-click solution
We use plug-ins of social networks on our website by means of the “2-click solution”. In this case, no connections to the servers of the social networks are established without your express consent and consequently no data is transmitted.
With the standard integration of plug-ins, when you call up the pages of our website that contain such a plug-in, a link is established between your computer and the servers of the social network providers and the plug-in is displayed on the page by notifying your browser. In this process, both your IP address and the information about which of our pages you have visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for non-registered or non-logged-in users. If you are also logged into the social network Facebook, this information will be assigned to your personal user account. When using the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account, which you can only prevent by logging out before using the plug-in. In order for you to retain control over your data, we have decided to deactivate the corresponding button for the time being. You can recognize this by the grayed-out button. Without your express consent – in the form of activating the button – no link to the server of the social network is established and consequently no data is transmitted.
Only when you activate the button, the button becomes active (highlighted) and a direct connection to the servers of the social network is established.
By activating it, you give your consent to the transmission of your data to the respective provider of the social network. Here, among other things, both your IP address and the information about which of our pages you have visited are transmitted. If you are connected to one or more of your social network accounts at the same time, the collected information will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your user accounts with the social networks before visiting our website and before activating the buttons.
The social networks named below are integrated by means of the “2-click function”. For more information on the scope and purpose of the collection and use of data, as well as your rights in this regard and options for protecting your privacy, please refer to the linked data protection notices of the providers.
Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php
Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA.
The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://www.facebook.com/legal/EU_data_transfer_addendum.
Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA):
http://instagram.com/legal/privacy/
Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA.
The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-dataprotection/standard-contractual-clauses-scc_de

Use of GoogleMaps
We use the function for embedding GoogleMaps maps of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
The function enables the visual display of geographical information and interactive maps. In the process, Google also collects, processes and uses data of the visitors of the websites when calling up the pages in which GoogleMaps maps are integrated.
Your data may also be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data concerning you at any time on grounds relating to your particular situation.
For more information on the collection and use of data by Google, please refer to Google’s privacy policy at
https://www.google.com/privacypolicy.html. There you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos deposited with YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at:
https://policies.google.com/privacy/frameworks.
The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
For more information about the collection and use of data by YouTube and Google, about your rights in this regard and options for protecting your privacy, please refer to YouTube’s privacy policy at: https://www.youtube.com/t/privacy.

Data subject rights and storage period
Duration of storage
After complete processing of the contract, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods and then deleted after expiry of the period, unless you have consented to further processing and use.
Rights of the data subject You are entitled to the following rights according to Art. 15 to 20 GDPR if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR and to processing for the purpose of direct marketing.
Right of complaint to the supervisory authority Pursuant to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f GDPR, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.
If personal data processing is carried out for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.